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P.S. In PS one, you want to restate your offer, discuss the major benefits and tell them to take action now.

P.P.S. In PS two, you want to restate the scarcity factors and what pain they will continue to feel if they don't buy now.

P.P.P.S In PS three, reemphasize your ultimate benefits, restate your guarantee, and anything else that would matter in closing the sale, and tell them to order now - your PSs are a quick summary of your salesletter ... all in rapid fire sequence ... and it's probably the second most read part of your ad or salesletter.